ELBS Corporation Sdn. Bhd. was incorporated in Feb 2008. It took over the majority of the business of several other companies owned by founder and serial entrepreneur, Ms. Yeoh Phaik Ean and established itself as the largest supplier of hosiery in Malaysia. It took over ownership of the brand SU.SOKU, which was established in 1993 by Ms. Yeoh; along with the distribution rights for Cherilon in Malaysia. SU.SOKU and Cherilon are renowned brands in hosiery, fashion stockings, foot comfort products, socks, leggings and seamless body shaping garments. ELBS Corporation Private Ltd was set up in Singapore later in 2008.
The company supplies own label products (OEM) for a couple of well known retailers, as well as supplying a number of major stores in Malaysia and Singapore with SU.SOKU & Cherilon products on consignment.
In October 2013, ELBS was offered the distribution rights for Gabriella, the No 1 hosiery brand in Poland and introduced this brand into a number of its premium concessionary outlets.
In December 2013 ELBS started supplying the new AEON store in Ho Chi Minh City, Vietnam with OEM products and set up a SU.SOKU counter. It will do likewise with AEON Phnom Penh, Cambodia, when it opens in June 2014.
The company remains committed to supplying good value hosiery, foot comfort products, socks and leggings to the broad market, augmented by a range of premium products for special occasions or for the customer looking for something different.